Over 500 people stepped away from their couches and other planned Father’s Day activities on Sunday, June 15, 2014 to take part in the groundbreaking inaugural “Fit Fathers Day” on Veterans Plaza in Downtown Silver Spring, MD. Fathers, male role models and their families participated in exercise, fitness competitions, healthy eating and more to celebrate Father’s Day in a brand new way. Fit Fathers, DaddysCool.com and Powerful Beyond Measures came together on the idea to show fathers the importance of being health conscious and leading by example in exercising. The event was a resounding success.
Fit Fathers Day, sponsored by Mazda, Volkswagen and The Washington Auto Show featured an eye-popping car and motorcycle show of nearly 20 of the
hottest new and custom vehicles that helped attract a wider audience. Fit Fathers closed down part of the street next to the plaza to set up a display powered by Automotive Rhythms, Throttle Life, Capital Cadillac Fitzgerald Auto Mall and Rolling Status Car Club.
Nike celebrity trainer Deanna Jefferson and Kimatni Rawlins of Fit Fathers lead the participants in an hour-long fitness portion called the “Social Workout.” Dads could be seen at the outdoor pavilion exercising along with their children and one dad, in particular, attempting the light workout with a kid in his arms. There were also fitness competitions in basketball, hula hoop, push ups and planking with awesome prizes from Bose audio, Mothers car care and Shoe City.
Vendors participating in Fit Fathers Day included Children’s Hospital Foundation, Whole Foods, LA Fitness, The Ride To Conquer Cancer and the Men’s Health Network. The event also boasted health food trucks like the vegan soul food of Everlasting Life.
The event brought out local news stations like NBC 4 Washington. The event was mentioned across multiple radio platforms including FM, AM, satellite radio and Internet radio. Through social media and the use of the hashtag #FitFathersDay appearing in newsfeeds there has been an air of anticipation for next year, already.
Fit Fathers Day made an impact on dads like Craig Stewart, who brought his three young daughters. “It was an awesome event, and I hope it is a new tradition for my kids and I on Father’s Day,” he said.