Last year, during Super Bowl week companies swung hard and heavy at dads, which was really cool. Pantene has struck an early chord showcasing NFL dads doing their daughters hair in a collection of cute short videos. The Pittsburg Steelers’ DeAngelo Williams, Dallas Cowboys’ Jason Witten and New Orleans Saints’ Benjamin Watson show a sweet Cool Dad side connecting with their princesses. Each dad tackles their kid’s hair in their own way and Pantene adds visual play-by-play that injects humor while staying on topic with hair products and football references. Brilliant!
Below are the videos that have been posted so far from cutest to cute, enjoy:
I want to talk about how excited and proud I felt seeing cool dads put on such a pedestal in the Super Bowl 49 commercials. A great display of what it means to a father and on one of the largest stages with billions of people watching. Even more than watching, people really pay attention to these commercials.
Now that I am over the shock and disappointment of not seeing Beast Mode take the Seahawks to a second championship, I can revel a bit in the other things I saw last night.
First, Toyota’s “Bold Dad” commercial which was a touching display of how bold a dad innately becomes and why. #oneBoldChoice
Toyota jumped in again with “One Bold Choice To Be A Dad” showcasing former and current NFL player giving powerful testimonies about their dads and fatherhood … #OneBoldChoice
Next, Nissan who decided to introduce the world to their newly redesigned flagship, Maxima, in a heartwarming commercial about a hard-driving father (literally)that keeps his family in the forefront while his son grows up before us wanting to be like dad. They meet up at the end for an embrace of love and understanding. #WithDad
One commercial that depressed a lot a people, especially this dad, was the uncomfortable Nationwide Insurance commercial about a child dying in an accident. Not for the Super Bowl, but I guess they do have people talking about it which is the goal … I suppose.
Richard Sherman has more to look forward outside of another Super Bowl ring. His girlfriend, Ashley Moss, is pregnant with his son due days after the big game. Fatherhood is the true game changer. He has a new level of motivation in him now. #DadsRule
“(A child is) someone that actually depends on you for everyday living,” Sherman said. “Everything they do is dependent on you and how you provide and how successful you are.
“As a parent, you want to set a great example for them, so I guess, to a degree, a lot of things are riding on it.”