Recently, Mercedes came to my hometown and I was invited out to an night’s stay in at The Graham Hotel in Georgetown, Washington, DC and the opportunity to drive the CLA250 and CLA45 the whole day through Virginia. I did a piece geared towards Generation Y on the site Behind the Hustle for Complex Magazine. SEE BELOW
Mercedes Benz moves to stay relevant by aiming at Generation-Y with a bullet in the all-new CLA250. It is built like a Mercedes, drives like a Mercedes but costs as much as a high-end Ford Fusion. Sincerely.
So I pose the question, “Is Mercedes a brand that you aspire to purchase right now?” Maybe it hits the top of your list when your hair starts to thin or gray a bit. Or maybe when you get that six-figure salary you are hustling for.
Well, Mercedes would like to welcome you to the party early.
Above was to Generation Y but to those older and wiser see what I feel below …
I like the CLA250 for the younger generation, because of the safety features and some of the whistles and luxury cues, I would recommend it for my daughter if she was 20+ years old and in market for a car. I know the car is not aiming at me so it did not surprise me that it missed the mark.
When I sit in the lap of luxury it has to really feel like it and on top of that a front wheel drive 4-cylinder car just won’t meet my demands as a driver, although it does have a nice kick to it. I have driven quite a few Mercedes over the years, so this just feels less than but the good thing is that it doesn’t feel contrived or forced like the other luxury brand that are scrambling to put out vehicles to compete.