Last year, during Super Bowl week companies swung hard and heavy at dads, which was really cool. Pantene has struck an early chord showcasing NFL dads doing their daughters hair in a collection of cute short videos. The Pittsburg Steelers’ DeAngelo Williams, Dallas Cowboys’ Jason Witten and New Orleans Saints’ Benjamin Watson show a sweet Cool Dad side connecting with their princesses. Each dad tackles their kid’s hair in their own way and Pantene adds visual play-by-play that injects humor while staying on topic with hair products and football references. Brilliant!
Below are the videos that have been posted so far from cutest to cute, enjoy: